Watching the inauguration reinforced for me how much we part of a connected communications world that gifts us the privilege of choice.

I could watch the live coverage, hear the commentators,  participate in worldwide discussion and gain a 360 view of this moment in time in so many ways .  I could experience it via my free-to-air national tv broadcaster, access the perspectives of BBC, CNN, Aljazeera etc via my sky remote, call up live coverage from multiple avenues on the web, and be immersed in the instant and globally distributed observations via Twitter.

With such an all you can eat buffet of choice, becoming a discerning consumer is the new discipline.